Webs, Inc. Founder Haroon Mokhtarzada to Speak at HostingCon 2011 in San Diego, CA

Silver Spring, MD (PRWEB) August 08, 2011

Haroon Mokhtarzada, CEO and Co-Founder of Webs, the popular, do-it-yourself solution for website creation, is presenting a session on best practices for using a freemium model at HostingCon 2011 in San Diego.

The session, scheduled for Tuesday, August 9, will cover how successful internet companies use the freemium model to attract customers. The freemium model offers a usable product free of charge, but charges users for use of more advanced or premium features. Haroon Mokhtarzada will also discuss conversion funnel metrics, a/b testing, cohort analysis and other analytic approaches to improving conversion and retention rate in a freemium business.

"I'm excited to have the opportunity to share some of the knowledge we've accumulated over the past 10 years of working with the freemium model," Haroon Mokhtarzada said. "Over the past several years, the freemium model has really proven out its potential and I'm glad to be able to discuss the implications at HostingCon."

In addition to a discussion of how to attract and convert customers, the session will cover:     An overview of the freemium model and market today     The advantages and disadvantages of a free vs. a paid model.     Use of A/B testing and cohort testing to track and impact customer conversion rates.     Case studies of companies who are successfully using it for customer acquisition.

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