Publix coupon policies depend on closest rivals

In an upscale area of ​​Tampa, Publix sees high-end Whole Foods a worthy rival and happily accepts his coupons to keep customers loyal.

But only a few miles up the road, and it is the deep discounters Save-A-Lot and Bravo Publix believes that a rival worthy of the acceptance of their coupons.

It is a dynamic revelation discovered this summer after Publix coupons revised its policy to help manage a growing crowd of aggressive couponers fully expect to save at least 50 percent each visit to the grocery store.

These extreme couponing wreaked havoc on the grocery sector, and Publix, Target, Walmart and Sweetbay all recently revised their policies coupon. Some large grocery chains now openly warn that store managers will face the buyers are trying to clean the shelves with stacks of coupons.

Perhaps the last and best hope that grocers may have in this game of cat and mouse with customers is the location. When it comes to grocery stores, people just do not drive very far.

"A ray of only 3 or 4 miles is a huge store," said Charles Wetzel, executive director of the Buxton retail market research company."The reality is, most people are driving to the grocery store four to eight minutes."

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Handling the hordes waving coupons has become a priority for the grocers. Producer associations coupon now decry television shows such as TLC "Couponing extreme" as the promotion of false expectations and fraud.

For Publix, the issue is all about location.

The busy South Tampa Publix on Bayshore Boulevard sits amid some of the richest neighborhoods in the city. This site will now accept coupons only premium Foods Whole, fresh market, Sweetbay and Target.

However, in Publix a few miles west of Tampa on Hillsborough Avenue West only accepts coupons Bravo discounter, Save-A-Lot, Sweetbay and Winn-Dixie.

Confusion for buyers, clerks Publix will provide small, printed cheat sheets with a list of stores they see as a competitor.

Publix has what is considered a more lenient policy in the coupon industry, particularly because it accepts the coupons distributed by stores and brands rivals. Coupled with a manufacturer coupon and a buy-one-get-one free trade agreement, consumers can often save 75 percent off a particular item.

Publix is ​​no universal formula for deciding which competing stores.

Instead, spokeswoman Shannon Patten said that the company considers a number of factors such as proximity, all types of products sold and whether the rival rival coupons questions even. Convenience stores such as CVS or Walgreens, for example, do not count as rivals.

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